We also place a tremendous amount of value on attribution modeling and its’ importance in measuring campaign performance. Once we find a trend, we theorize the cause of that trend and will run additional tests to conclude our hypothesis. So we love running multivariate tests, regression analysis, and pulling data into pivot tables. Our team is loaded with experienced digital marketing professionals with well rounded backgrounds in analytics, psychology, statistics, and consumer behavior. We’re determined to not just find what works, but to understand why something works, and how it can be replicated. We take it one step further by solving for why. 360° Statistical Analysis Applying marketing and psychology to solve big data problems.Īny amateur PPC specialist or automated script can make basic inferences about what performs well and what does not.
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